By George Howard and Jeff Price
In order for a business of any kind to succeed you must have metrics. You must, at minimum, be able to calculate both how much the business is spending and how much the business is making. The music industry today, in many respects, requires and rewards the artist who views herself as a business-owner/operator. Artists can (and we’d argue, should) be their own label, songwriter, and publisher. As such, artists can develop multiple revenue streams for their business. Downloads of the artist’s records generate income; usages of the song/master in film/TV generate income. Both of these streams of income are fairly easy to quantify. A download of a song generates roughly $.70, and income from usages in a movie/ad, while negotiated, are clear and precise.